Red Carpet Rope Stands - If you think of the red carpet, then you likely consider stars at movie premiers. That is typically the place where red rugs are observed. That was not the original intent though. These long, carpet runners actually had a long trip until they got to this elevated condition. The idea of placing a carpet out for significant people to walk on likely started in medieval times. Because the roads were virtually non-existent, big puddles and potholes were constantly present in the route of visiting dignitaries and royalty.
A carpet would be put back on the ground so that these important men and women wouldn't have to drag their expensive clothing through the sand, or worse stuff, which might be in the roads. This is essentially the exact same idea as somebody putting their coat down to get a princess to walk on. These practices carried on until the roads were large enough to negate the need for such practices.
The New York Central Railroad utilized to put a red carpet on the ground to direct passengers to their pockets. It is believed that this was the beginning of putting a red carpet for significant and famous men and women. The usage of the red carpet in the modern society means greater things than in older days. Royalty, celebrities and other VIPs still hope to have one of these carpets rolled out for them at social functions, but currently there are more meanings to the expression.
The " red carpet treatment" means that something extra special is being done and many companies utilize the expression red carpet in their advertising and marketing ploys to increase the perceived value of their services and products. Businesses also use red rugs on the floors in their buildings to make their companies look more expensive and upscale.
For the large part, in case a red carpet is employed at a location other than for significant people to walk on, then it is seen as a poor marketing strategy. So now you understand how the red carpet came to be. It started with the start of the street and has been around ever since. The idea of red rugs has shrunk to cheap marketing ploys, except if one is rolled out for VIPs. When used in this manner, it is still a major deal. Learning about the story of the " red carpet" and how it has transformed through the years is interesting.