Giuliana Rancic Red Carpet Dress 2015 - If you think of the red carpet, then you likely consider celebrities at film premiers. That's usually the place where red rugs are seen. That wasn't the first intent though. These long, carpet runners actually had a long trip until they got to that elevated state. The idea of placing a rug out for significant people to walk on likely started in medieval times. Because the streets were nearly non-existent, big puddles and potholes were constantly within the route of visiting dignitaries and royalty.
A rug would be placed down on the floor so that these important men and women would not have to haul their costly clothing through the sand, or worse materials, which might be from the roads. This is basically the same idea as someone putting down their coat for a princess to walk on. These clinics carried on before the streets were substantial enough to negate the need for such clinics. But with the debut of the passenger railroad, came the resurgence of the concept of putting a rug for passengers riding the trains.
The New York Central Railroad utilized to place a red rug on the floor to direct passengers to their right compartments. It's believed that this was the start of putting a red rug for significant and famous men and women. The usage of the red carpet in the modern society means more things than lately. Royalty, celebrities and other VIPs still expect to have one of those carpets rolled out to them at social functions, but currently there are more meanings to the expression.
The " red carpet treatment" means that something extra special has been done and lots of companies utilize the expression red rug in their marketing ploys to increase the perceived value of their services and products. Firms also use red rugs on the floors in their buildings to make their companies look more upscale and expensive. Of course, sometimes this works and sometimes it backfires because so many companies are employing this system of advertising.
For the large part, in case a red rug is used at a place other than for significant people to walk on, then it's viewed as a poor advertising strategy. So now you understand the way the red carpet was. It started with the beginning of the street and has existed ever since. Now the concept of red carpets has dwindled to cheap marketing ploys, except if one is wrapped out for VIPs. When used in this way, it's still a big thing.