E Live From The Red Carpet Shoes E0036 Evening Sandals - If you think about the red carpet, then you likely think of celebrities at film premiers. That is typically the area where red rugs are observed. This wasn't the original intent though. These long, carpet runners really had a long journey before they got to that elevated condition. The idea of placing a carpet out for significant people to walk on likely began in medieval times. Because the streets were virtually non-existent, large puddles and potholes were constantly present in the route of visiting dignitaries and royalty.
A carpet would be placed down on the floor so that these important men and women would not need to haul their expensive clothing through the sand, or worse stuff, which might be in the roads. This is basically the exact same idea as someone putting down their coat for a princess to walk on. These practices carried on before the streets were large enough to negate the need for these practices. But with the invention of the passenger railroad, came the resurgence of the idea of putting a carpet for passengers riding the trains.
The New York Central Railroad used to place a red carpet on the floor to guide passengers to their pockets. It's thought that this was the beginning of putting a red carpet for significant and famous men and women. The usage of the red carpet in the modern society means more things than lately. Royalty, celebrities and other VIPs still hope to have one of those carpets rolled out for them at social functions, but currently there are more significance to the saying.
The " red carpet treatment" implies that something extra special is being done and lots of businesses use the expression red carpet in their advertising and marketing ploys to boost the perceived value of their services and products. Businesses also use red rugs on the floors in their own buildings to make their businesses seem more expensive and upscale.
For the large part, if a red carpet is used in a place other than for significant people to walk on, then it's seen as a poor marketing strategy. So now you know how the red carpet came to be. It began with the start of the road and has been around ever since. Now the idea of red carpets has dwindled to cheap marketing ploys, except if a person is rolled out for VIPs. When used in this manner, it's still a big thing.