Red Carpet Runway Studio - If you think about the red carpet, then you probably think of celebrities at movie premiers. That's typically the area where red rugs are observed. That was not the first intent though. These long, carpet runners actually had a long trip before they got to that elevated state. The notion of putting a carpet out for important people to walk on probably started in medieval times. Because the streets were nearly non-existent, big puddles and potholes were always within the route of visiting dignitaries and royalty.
A carpet would be put down on the floor so that these important men and women wouldn't have to haul their costly clothing through the mud, or worse stuff, which might be from the streets. This is basically the same idea as somebody putting down their coat for a princess to walk on. These practices carried on before the streets were large enough to negate the need for these practices.
The New York Central Railroad utilized to put a red carpet on the floor to direct passengers to their pockets. It is thought that this was the beginning of placing a red carpet for important and famous men and women. The use of the red carpet in the modern society means more things than lately. Royalty, celebrities and other VIPs still expect to have one of those carpets rolled out to them at social functions, but currently there are more meanings to the expression.
The " red carpet treatment" implies that something extra special is being done and lots of companies use the term red carpet in their advertising and marketing ploys to increase the perceived value of their products and services. Firms also use red rugs on the floors in their buildings to make their companies look more upscale and expensive. Of course, sometimes this works and sometimes it backfires because so many businesses are employing this system of marketing.
For the large part, if a red carpet is used at a location other than for important people to walk on, then it is viewed as a bad marketing strategy. So now you understand how the red carpet came to be. It started with the beginning of the road and has existed ever since. Now the idea of red carpets has dwindled to cheap marketing ploys, except when a person is wrapped out for VIPs. When used in this way, it is still a major thing.