Supra Tk Society Red Carpet Series - If you think of the red carpet, then you likely consider celebrities at film premiers. That's typically the place where red carpets are observed. That wasn't the original intent though. These long, carpet runners actually had a long journey until they got to this elevated condition. The notion of placing a carpet out for important people to walk on likely began in medieval times. Since the roads were virtually non-existent, big puddles and potholes were always present in the route of visiting dignitaries and royalty.
A carpet would be placed down on the floor so that these vital men and women wouldn't need to drag their costly clothing through the sand, or worse stuff, which could be from the streets. This is basically the same idea as somebody putting down their coat for a princess to walk on. These practices carried on before the roads were substantial enough to negate the need for such practices.
The New York Central Railroad used to put a red carpet on the ground to guide passengers to their right compartments. It's thought that this was the start of putting a red carpet for important and famous men and women. The usage of the red carpet in the modern society means more things than in older days. Royalty, celebrities and other VIPs still expect to have one of those carpets rolled out for them at social functions, but now there are more meanings to the saying.
The " red carpet treatment" implies that something extra special has been done and lots of companies use the expression red carpet in their marketing ploys to boost the perceived value of their services and products. Businesses also use red carpets on the floors in their own buildings to make their companies look more expensive and upscale.
For the large part, in case a red carpet is employed in a location other than for important people to walk on, then it's seen as a poor marketing strategy. So now you know the way the red carpet came to be. It began with the start of the street and has existed ever since. The concept of red carpets has dwindled to cheap marketing ploys, except if a person is wrapped out for VIPs. When used in this manner, it's still a major thing.