Red Carpet Ticket Invitations - If you think about the red carpet, then you likely consider celebrities at movie premiers. That is typically the place where red carpets are observed. This wasn't the original intent though. These long, carpet runners actually had a long trip before they got to this elevated condition. The idea of placing a rug out for important people to walk on likely started in medieval times. Since the roads were nearly non-existent, big puddles and potholes were constantly within the path of visiting dignitaries and royalty.
A rug would be placed back on the floor so that these vital men and women wouldn't need to drag their expensive clothing through the sand, or worse materials, which might be from the streets. This is essentially the exact same idea as somebody putting down their coat to get a princess to walk on. These clinics carried on until the roads were substantial enough to negate the need for these clinics.
The New York Central Railroad utilized to put a red rug on the floor to direct passengers to their right compartments. It's believed that this was the start of placing a red rug for important and famous men and women. The use of the red carpet in today's society means greater things than lately. Royalty, celebrities and other VIPs still hope to have one of those carpets rolled out for them at social functions, but currently there are more meanings to the saying.
The " red carpet treatment" implies that something extra special is being done and lots of businesses use the term red rug in their marketing ploys to boost the perceived value of their products and services. Businesses also use red carpets on the floors in their own buildings to make their businesses seem more upscale and expensive.
For the large part, if a red rug is employed at a location other than for important people to walk on, then it is viewed as a bad advertising strategy. So now you understand the way the red carpet came to be. It started with the beginning of the street and has been around ever since. The idea of red carpets has dwindled to cheap marketing ploys, except when one is rolled out for VIPs. When used in this way, it is still a big thing.